ARTICLES

Decision Support

		Evaluating Your Effort The best time to begin thinking about your firm's performance was back when you developed your objectives and strategy.
		Forecasting Tips Throughout the course of developing and running your business, decisions must be made now based on the outcome of future events. For example,...
		The Tornado Diagram What is a company worth? This question often perplexes businesses of all types and sizes. The answer often involves an analysis of stock prices. But what about privately held companies where information on stock prices does not exist?
		Marketing Information System (MIS) Basics Now that all the planning has turned into implementation, how do you know which part of your effort is making a difference? Is it the pricing? Channel selection? Or are the results you are seeing entirely due to the external environment? The only way the answer this type of question...
		Designing a Marketing Information System (MIS) Once you have decided to implement a marketing effort, the only way to accurately assess it in a timely manner is with a marketing information system (MIS). The MIS provides...

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Strategy Development

		Commitment to Strategy Development No one denies strategy development is important. But planning requires thought and thought takes time How then does an organization realistically develop "a clever plan" in an operationally focused, time-constrained environment?
		Scan Plan Managing a firm is tough enough when dealing with internal issues. Add the task of monitoring the external environment ... and reach for the aspirin. Many simply secede these events as uncontrollable and unworthy of attention -- and suffer for it. Find a way to keep your finger on the pulse.
		The Client Advisory Council Create a source of genuine, actionable intelligence and a foundation for greater firm success. Convene a client advisory council as a sounding board and new idea generating committee. Find out how this differs from traditional market research.
		Crisis Management, Getting Prepared Bad decisions in one company can create a ripple effect and become a crisis in confidence in an entire industry. Unexpected events can create havoc. How can a business be prepared for the worst-case scenario?
		Strategic Marketing Strategic marketing allows the firm to identify the most profitable market it can serve. Steps one, two and three are segmentation, targeting and positioning. Learn how to strategically focus your marketing efforts.

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Performance Support

		Reconciling Change at Break-Neck Speed In this fast-paced global economy, change at break-neck speed is the norm, not the exception. How do you reconcile the need for change with ingrained resistance to change? Once reconciled, how do you insure the actual change effort will be successful?
		Coaching - Aligning the Organization and the Employees Concerned about employees' contribution to company performance? Coaching takes employee issues of underutilized skill sets, unhoned natural abilities and simple misalignment in their current function head-on. The result?...
		Successful Employee Incentive Programs Ready to create a proverbial win-win? The organization creates more business, excited employees and an avenue to identify potential candidates with upward mobility potential. Find out how successful incentive program are created.
		Marketing Habits - Make 'Em Part of the Routine When times are good, real problems can appear not to exist. It's when the water recedes that problems are revealed. It can be easy to forget that marketing is critical to your success. How can you insure that this mental slip does not overtake your good sense?

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